OverviewSpeakersVenue
No. 01 · Europe · South

The Opening
Act.

City
Athens
Dates
Saturday, October 24, 2026
Format
One Day
Status
Seats Are Open
We open where rhetoric was born. One full day of talks, music and late-night conversation inside the Benaki Museum's Pireos 138, a contemporary cultural center built around an open atrium.

Athens is where speech-making became an art and where ideas first earned an audience that sat in a ring and leaned forward. We're picking up that thread — not as historians, but as practitioners.

The debut edition is the most intimate of the three. A single day, a few hundred seats, seventeen speakers, one stage. We're treating it like a premiere: thorough rehearsals, a live score, and the kind of after-show that runs until midnight.

Expect deep dives on search in an AI-shaped world, content that earns its keep, and the craft of building websites that actually make money — told as stories, not case-study deck-throughs.

The program, in broad strokes.

Subject to small adjustments — a conference is a living document. The shape holds.

Doors & Morning
09:00–10:00
Doors Open
Registration, coffee & networking
10:00–10:10
Curtain Up
Opening & introduction
10:10–10:30
Act I — Ivana Flynn
SEO Terrorism: How Negative SEO Is Weaponizing Search
10:30–10:50
Act II — Darko Ivanoski
GEO vs. SEO: Ranking in the Answer Engine Era
10:50–11:20
Intermission
Coffee, conversation & the foyer
11:20–11:40
Act III — Natalia Witczyk
Talk title announced soon
11:40–12:00
Act IV — Marco Giordano
LLM Automations & Projects for Modern SEO
12:00–12:20
Act V — Anna Hridnieva
Backlink to the Future. How link building is evolving and how to stay ahead
12:20–13:20
Lunch Intermission
A long Greek table · 1 h
Afternoon & Evening
13:20–14:05
Fireside Chat
AI Search x Brand — What’s the relationship there? · Gaetano Romeo, Nick Malekos, Marco Giordano & Ana Precup
14:05–14:25
Act VI — Tom Winter
A Fool with a Tool Is Still a Fool
14:25–14:45
Act VII — Helene Jelenc
AI Made Content a Commodity. Anthropology Makes It Human.
14:45–15:10
Act VIII — Arnout Hellemans
The SERP Holds Way More Insights
15:10–15:30
Act IX — Darko Brzica
Talk title announced soon
15:30–16:00
Intermission
Coffee, conversation & the foyer
16:00–16:20
Act X — Sarah Pokorna
Talk title announced soon
16:20–16:40
Act XI — Malte Landwehr
Visibility in AI Search — What Really Works?
16:40–17:00
Act XII — Dimitris Gkiokas
Garbage Prompts In, Garbage Prompts Out
17:00–17:20
Act XIII — Baki Erfidan
Case Study: How citations and brand mentions decide what AI recommends
17:20–18:05
The Panel
AI Content Generation Debate · Arnout, Helene, Tom, Natalia & Gianluca
18:05–18:15
Curtain Down
Closing remarks
After the Show
18:15–19:15
Networking Drinks
Refreshments & conversation
19:15
The Live Band
Open to all ticket holders
From 22:30
VIP Afterparty
VIP ticket holders only
Buy Tickets →

The brands on stage with us.

Our Athens sponsor lineup, organised by package — from the headline Platinum slot down. These spots are filling fast.

Become a Sponsor →

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Community Partners

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