No. 03 · Europe · Central

The Finale.

City
Prague
Dates
May 2027
Format
Two Days
Status
Waitlist Open
OverviewSpeakersVenue
The season closes in Smetana Hall — the Art Nouveau heart of Prague's Municipal House. A longer show, a bigger room, and a city that invented stage magic.

Prague has a particular relationship with performance. Its theaters, its puppetry, its black-light stages — the city treats a stage as a frame around reality. We're borrowing that mood for the season's closing act.

This edition expands to six hundred seats and a wider lineup. The format holds: rehearsed talks, real intermissions, a live score. But the city shifts the tone. Spring evenings run long here, and so does the conversation.

We're building the program around everything that surfaced in Athens and Dubai — AI's reshaping of search intent, the collapse and rebuild of content economics, the return of the craftsman. The last word of the season, fresh talks, not reruns.

The program, in broad strokes.

Subject to small adjustments — a conference is a living document. The shape holds.

Day One · May 2027
09:00
Doors
Coffee in the foyer with morning light through stained glass
09:45
Curtain Up
Opening remarks
10:00
Act I — After the Click
Three talks on post-search behaviour
11:30
Intermission
Chamber trio in the gilded hall
11:50
Act II — Craft & Catalogue
On programmatic work that still has a signature
13:30
Lunch
Czech long-table · beer garden side-yard
15:00
Act III — The Honest Conversion
Three talks on funnels that don't insult the reader
17:00
Closing Monologue
Twelve minutes. No slides.
20:00
Opening Dinner
A 17th-century wine cellar, two blocks away
Day Two
09:30
Doors
Late-morning start for the second day
10:00
Act IV — Workshops
Parallel hands-on sessions
13:00
Lunch
On the courtyard terrace
14:30
Act V — Year Ahead
Talks on the twelve months we're walking into
16:30
Standing Ovation
Closing moments & the second-edition playbill
22:00
Afterparty
A courtyard bar on Kampa Island until late
✓ Reserved. We'll be in touch shortly.