No. 01 · Europe · South

The Opening
Act.

City
Athens
Dates
Saturday, October 24, 2026
Format
One Day
Status
Seats Opening Soon
OverviewSpeakersVenue
We open where rhetoric was born. One full day of talks, music and late-night conversation inside the Benaki Museum's Pireos 138, a contemporary cultural center built around an open atrium.

Athens is where speech-making became an art and where ideas first earned an audience that sat in a ring and leaned forward. We're picking up that thread — not as historians, but as practitioners.

The debut edition is the most intimate of the three. A single day, a few hundred seats, thirteen speakers, one stage. We're treating it like a premiere: thorough rehearsals, a live score, and the kind of after-show that runs until midnight.

Expect deep dives on search in an AI-shaped world, content that earns its keep, and the craft of building websites that actually make money — told as stories, not case-study deck-throughs.

The program, in broad strokes.

Subject to small adjustments — a conference is a living document. The shape holds.

Saturday · October 24, 2026
09:00
Doors
Espresso, pastries, the slow assembly of a room
09:45
Curtain Up
Opening remarks · the director
10:00
Act I — The Quiet Engine
Talks on how search became infrastructure
11:30
Intermission
20 minutes · live acoustic set in the foyer
11:50
Act II — Rehearsed Arguments
Long-form talks on strategy, craft & taste
13:30
Lunch
A long Greek table, family-style
15:00
Act III — In Conversation
On-stage dialogues with the speakers
16:30
Intermission
Networking cocktails · live band
17:00
Act IV — The Encore
Final talks, curated around the year ahead
18:30
Closing Monologue
One speaker, twelve minutes, no slides
19:30
Afterparty
Drinks, the band, and the VIP-only afterparty
✓ Reserved. We'll be in touch shortly.