Gaetano Romeo

Gaetano Romeo is currently Head of Global Digital Marketing & Demand Generation at EasyVista and OTRS Group, where he architects multi-touch attribution models and channel orchestration strategies that connect Organic, Paid, Email, and ABM to actual pipeline and revenue outcomes.

His work sits at the intersection of attribution, GTM and revenue intelligence:

• Multi-touch attribution modeling — replacing siloed channel metrics with unified pipeline accountability
• Channel orchestration — proving that mix optimization (not volume) drives revenue velocity
• Revenue forecasting — connecting marketing activities to deal velocity, forecast accuracy, and CFO credibility

Beyond corporate, he is an author, speaker, and lecturer at IED Milano, sharing insights on the future of AI-driven search, international GTM, and revenue intelligence with companies and conferences worldwide.