Baki Erfidan

Baki transitioned from tourism and hospitality into search marketing at Fez Digital, later serving as Sales Manager at WhitePress Turkey and Business Development Specialist for WhitePress International across Europe. Since November 2024, he has led the region as WhitePress® Regional Manager for MENA & Turkey.

Specializing in Search Engine Optimization, Digital PR, content marketing and brand visibility, Baki is passionate about measuring AI search behaviors, tracking platform citations, and understanding their impact on modern brand equity and online growth.

Outside of search marketing, he is also an active sports writer with a strong focus on Spanish football.