Head of SEO · Gentoo Media
Darko Ivanoski
The Talk
GEO vs. SEO: Ranking in the Answer Engine Era
As generative engines reshape how people find answers, the old rules of ranking are being rewritten. This talk maps the shift from classic SEO to Generative Engine Optimization — what changes, what endures, and how to position for both.
Darko Ivanoski is Head of SEO at Gentoo Media, leading organic strategy across a portfolio of high-traffic properties. He works at the intersection of technical SEO and content at scale, with a particular focus on how AI-driven search is changing the discipline.