Sarah Pokorna

Sarah is the founder of Impulse Riot & The Behavioural Intelligence Studio. With a degree in psychology and a master’s in marketing, she has spent over a decade leading global strategy for Fortune 100 brands. Her work has launched campaigns in more than 40 languages, earned industry awards, and trained marketing teams across multiple continents. Beyond agency life, Sarah has worked as a university lecturer, translated for the EU, and speaks eight languages. Her expertise in consumer behavior shapes how brands connect, persuade, and convert.